Every post you generate contains its own tracking link. When someone clicks it they land on your listing and the click is recorded against that post, whichever platform you pasted it into. The dashboard turns those clicks into per-post and overall analytics.
Overall analytics
Open Social marketing → Analytics to see totals across all your posts:
Total posts, total clicks and unique visitors.
Average clicks per post.
Posts and clicks by platform.
Your top performing posts.
Per-post analytics
Open History and click the View analytics button on a post (it appears once the post has at least one click) to see:
Total and unique clicks for that post.
Clicks by day.
Top referrers — the site the visitor came from.
Device split: mobile, tablet or desktop.
Top countries.
What is measured
Only clicks on the tracking link are counted. Likes, impressions, reach and follower numbers live on the social platform and are not shown here. Unique visitors are counted without storing anyone’s IP address.
Tips
Compare the same listing across platforms to see where your audience actually clicks.
Try a different post type or opening style and generate again — each new post gets its own link, so you can compare them.