A listing isn't a launch-and-forget asset. Quality decays over time as photos age, descriptions get stale and reviews come in. Here's how to keep yours fresh.
Edit cadence we recommend
Light touch every 60 days — small description updates, refresh photos.
Substantial review every 6 months — re-read the listing as a first-time visitor would.
Full refresh annually — new hero photo, updated schedule, current pricing.
Signals it's time for an update
Reviews mentioning things "not in the listing" — the description is outdated.
Conversion rate drops (views to bookings) — search ranking algorithm has changed or competitors caught up.
Photos are over a year old — guest expectations evolve.
Ranking effect
Listings edited within 60 days rank higher than stale ones. Even small edits count.