A strong description turns viewers into bookings. Most retreat descriptions fail because they describe the host's process instead of the guest's outcome.
A structure that converts
Hook (1 sentence)
— who this retreat is for, what they'll take away.
What happens
— describe a typical day in concrete terms.
Who it's for
— beginner vs. experienced, solo vs. couple, age range.
What guests leave with
— outcomes, not modalities.
The venue
— location, setting, accommodation feel.
Optional: who runs it
— the host(s) and their style.
Anti-patterns
Generic claims ("transform your life", "find your true self") with no specifics.
Lists of modalities and credentials before any context about the retreat itself.
Walls of text without subheadings — guests skim.
Word count
Aim 400–800 words. Below 200 reads thin; above 1,000 loses people.